Did you know that 68% of online experiences begin with a search engine? Yet many content creators still struggle with finding the right keywords to target! I’ve spent years helping businesses improve their SEO, and I can tell you that effective keyword research is the foundation of any successful content strategy. In this guide, I’ll walk you through everything you need to know about conducting keyword research that drives real results. Understanding Keyword Research Fundamentals Think of keyword research like being a detective who’s trying to understand what your audience really wants. It’s the process of discovering the actual words and phrases people type into search engines when they’re looking…