Did you know that companies with a documented content strategy are 3x more likely to report success in their content marketing efforts? Yet surprisingly, only 40% of businesses have a formal content strategy in place. In this comprehensive guide, we’ll walk through everything you need to know to create and execute a powerful blog content strategy that drives real results. Whether you’re starting from scratch or looking to optimize your existing approach, you’ll find actionable insights to take your content game to the next level! Understanding the Foundations of Blog Content Strategy When I first started managing content for tech companies, I thought creating a content strategy meant just writing…